These are some of the many hundreds of TVCs I have been involved in making over the years.
Some of them are award winners; some are pitches that never saw the light of day.
One of them cost over $500000 more than twenty years ago.
Most of them were much, much less expensive.
But all of them have one thing in common, an idea.
I have often said that, at it’s best, Advertising is an Art Form.
Bill Bernbach goes further than that:
“All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it to a higher level”
I sincerely hope that I have contributed to the shipping and lifting through my own limited talent and through encouraging others to make the very most of theirs.